What’s in it for me?
The general consensus in cyberspace seems to be that the average consumer is exposed to over 3000 advertising messages a day. This includes outdoor media, logos on products, printed material, radio, television, Internet, SMS, email and of course, the telephone. Everyone is trying to build a brand, position themselves or selling something. No one can […]
Continue readingRapport precedes relationship
Last week, while in the City, I stepped into a large menswear store, with a ‘SUIT SALE’ sign on it. As I walked in, there was not a soul in sight! I noticed someone hiding behind the cash register. He looked up at me, almost frowning! Without even acknowledging my presence, he called out to […]
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