All Posts by Marketing Manager

The value of like-ability

In May 2002, my client, a company known for manufacturing breast pumps and related maternity products in the U.S, made the long awaited decision on their  Enterprise Resource Planning (ERP) system. I was following this development  very  closely  as  we  were  keen to do the post-purchase implementation work that followed. The two largest E.R.P vendors […]

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Silly Season? Think again!

The Christmas and New Year Season is just around the corner. For most businesses, things slow down and people prepare to take time off and travel, perhaps do some home renovation or just relax. People have more time on their hands. You might recall my definition of the three things that characterise today’s customers – […]

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