Category Archives for Career growth

The value of like-ability

In May 2002, my client, a company known for manufacturing breast pumps and related maternity products in the U.S, made the long awaited decision on their  Enterprise Resource Planning (ERP) system. I was following this development  very  closely  as  we  were  keen to do the post-purchase implementation work that followed. The two largest E.R.P vendors […]

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What’s in it for me?

The general consensus in cyberspace seems to be that the average consumer is exposed to over 3000 advertising messages a day. This includes outdoor media, logos on products, printed material, radio, television, Internet, SMS, email and of course, the telephone. Everyone is trying to build a brand, position themselves or selling something. No one can […]

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